ExpertsConnect EP. 17: The Art of Compassion in Business with Dr. Bruno Cignacco
ExpertsConnect EP. 17: The Art of Compassion in Business with Dr. Bruno Cignacco

ExpertsConnect EP. 17: The Art of Compassion in Business with Dr. Bruno Cignacco


Did you know that cultivating a culture of compassion could help your business to thrive? Nurturing your employees and customers prompts a win-win situation whereby employees have greater job satisfaction and you'll experience more dedication and loyalty from your customers.

On this episode of ExpertsConnect, the renowned author of The Art of Compassionate Business: Main Principles for the Human-Oriented Enterprise, TEDx Speaker, Bruno Cignacco Ph.D., provides deeper insights into how decision-makers can induce compassion in their business and improve their relationships with all stakeholders. He discusses the key values of compassionate businesses and explains how organizations can encourage meaningful conversations in the work environment. 


Why is compassion important in the workplace | Bruno discusses the key hindrances to exercising compassion in the workplace. For instance, many companies are more focused on key performance indicators while leveraging military-style terms e.g., tactics and strategy. He further argues that many companies often neglect fundamental sentiments that would foster a more positive work environment e.g., compassion, love, loyalty, support, care, and empathy. [2:11]. 

Key values of compassionate leadership and business | Bruno highlights the value of love, compassion, helping others, and gratitude to create a humanistic atmosphere and to build a win-win relationship for both the decision-maker and stakeholders  [5:45]. Later, Bruno explains the relevance of sustainable practices in business [9:04]. 

Why are meaningful conversations needed in the work environment | Bruno first describes the barriers to meaningful communication. Then he brings to the fore, the significance of forming more emotional and mental bonds, as well as having more personalized conversations at the workplace.  [10:29]. 

Leading with empathy in the Covid-19 crisis  | Bruno gave examples of how companies are supporting their stakeholders in these unprecedented times  [19:59]. 

Notable QUOTES from Bruno Cignacco (Ph.D.):

“In business, relationships are very important because no company can succeed without stakeholders, but many companies only focus on these key performance indicators without caring for these different stakeholders.” [2:50]

“[…] there is a very important principle in business i.e., interdependence. No company can succeed by itself, no company can try on its own. A company needs customers, suppliers, employees, community members, and business partners. So, when a company nurtures these relationships and make these relationships much more robust, then key performance indicators profitability, productivity efficiency tend to be naturally achieved." [3:03]

“[…]  Compassion is helping others, helping others achieve their needs. And also building relationships that are mutually beneficial.” [6:24]

“[…] When you're compassionate with others, you don't want to win at the expense of others, and that includes all the stakeholders, i.e., the internal stakeholders and external stakeholders. So, when a company acts in a compassionate way, it supports every single stakeholder.”  [6:37]

“But corporate should not only focus on profit, but according to the framework of the triple bottom line should focus on people, caring for customers, suppliers, employees, community, members, and business partners. But also, should care for the planet. This means bringing about positive effects on the environment. For example, being environmentally friendly, recycling machine renewable sources of energy.” [9:20]

“[…]  we have to understand that regardless of the type of cultural environment, relationships are the key pillar of any business activity.” [17:04]

“[…] When you treat others in a positive way, they tend to treat you in a similar way. When you treat them in a negative way, this generates a negative ripple effect, they tend to withdraw, they tend not to cooperate.” [19:26]




FOLLOW Kadian:



Published By
Kadian Davis-Owusu (PhD)
Kadian has a background in Computer Science and pursued her PhD and post-doctoral studies in the fields of Design for Social Interaction and Design for Health. She has taught a number of interaction design courses at the university level including the University of the West Indies, the University of the Commonwealth Caribbean (UCC) in Jamaica, and the Delft University of Technology in The Netherlands. Kadian also serves as the Founder and Lead UX Designer for TeachSomebody and is the host of the ExpertsConnect video podcast. In this function, Kadian serves to bridge the learning gap by delivering high-quality content tailored to meet your learning needs. Moreover, through expert collaboration, top-quality experts are equipped with a unique channel to create public awareness and establish thought leadership in their related domains.... Show more