A Beginner's Guide to Design Thinking : Assignment Empathise

Assignment Empathise

According to the World Health Organization in their April 2020 report, global obesity has nearly tripled since 1975. In fact, in 2016 they reported that more than 1.9 billion adults who were over 18 years old were overweight. 

Now that's a huge “wicked problem” to tackle. Would you agree? Let's assume you were approached by a Government-sponsored institute in your country that is trying to tackle overweight and obesity in low-socioeconomic status households in your country.  Please answer the following. 

  1. How would you approach the problem?
  2. Who are the various stakeholders in this project?
  3. What user research methods would you deploy to empathise with your target users?
  4. Try to deploy these techniques with at least 2-3 people who are battling with overweight or obesity in your networks. Pay attention to the following.
  • How do they describe their own experience?
  • What are their challenges, frustrations, fears, and objectives?
  • What do they think, feel, hear, see, say, do, and what do they need to do?

Document your findings and discuss them in the discussion forum.

Be sure to leverage the use of empathy maps in your process.


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A Beginner's Guide to Design Thinking
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Kadian Davis-Owusu (PhD)
Kadian has a background in Computer Science and pursued her PhD and post-doctoral studies in the fields of Design for Social Interaction and Design for Health. She has taught a number of interaction design courses at the university level including the University of the West Indies, the University of the Commonwealth Caribbean (UCC) in Jamaica, and the Delft University of Technology in The Netherlands. Kadian also serves as the Founder and Lead UX Designer for TeachSomebody and is the host of the ExpertsConnect video podcast. In this function, Kadian serves to bridge the learning gap by delivering high-quality content tailored to meet your learning needs. Moreover, through expert collaboration, top-quality experts are equipped with a unique channel to create public awareness and establish thought leadership in their related domains.... Show more